Close more loans.
Or don’t pay.
We build the acquisition system and run the follow-up, so opportunities stop dying in your phone. You take the conversations. We report on what actually funds.
$7,000 program fee performance-backed media spend quoted separately limited markets
Subject to eligibility, operating requirements and written guarantee terms. “Performance-backed” describes a fee structure, not a promise that any particular number of loans will close.
“More leads” is not the problem.
It is the symptom you can afford to buy.
Another hundred leads will not fix a pipeline that is not converting. It just moves the same loss further up the invoice. Listen to what the sentence actually means.
- “I need more leads.”
- “I need more closings.”
- “I already tried Facebook leads.”
- “Nobody ever helped me work them.”
- “My company already has a CRM.”
- “The software is not the part that is broken.”
- “I just want agent referrals.”
- “I need a second channel that does not put my referrals at risk.”
- “How do I know you can close anything?”
- “Show me funded loans, with dates and numbers.”
- “Whose leads are they?”
- “I am not racing four other lenders for the same borrower.”
- “What counts toward the guarantee?”
- “Tell me the terms before I sign, not after.”
What they say
What they mean
“You do not need another lead source. You need more loans to close.”
A pipeline is six stages long. You are only buying the first one.
Every stage below the spend has a pass-through rate, and the business you lose at stage three is business you already paid for at stage one. The leak is almost never lead volume.
Most Loan Officers can name their cost per lead to the cent and have never once calculated their cost per funded loan. Those two numbers tell completely different stories, and only one of them is the story your bank account is in.
Free. Runs in your browser. Nothing is sent anywhere.
- Spend
01 · Budget and cost control
- Lead contact
02 · Captured, profile checked
- Conversation
03 · Someone actually reached them
- Appointment
04 · Booked on your calendar
- Application
05 · Formally submitted
- Funded
06 · The number that pays you
The three marked stages are where most Loan Officers lose the business they already paid for.
Not another lead vendor.
Every category below does its own job well. The gap is the one nobody stands in: what happens between the lead existing and the loan funding.
What we are against
Activity without accountability.
The dashboard that says the campaign worked while your bank account says otherwise. Lists handed off with no conversion support. Agency language that hides what actually happened.
We take the other side of that. We own acquisition and the follow-up system. You own response, the sale and the relationship. Both sides are on the hook, and the reporting stops at funded loans.
See exactly who owns what05 · The system
Build. Convert. Close.
Three moving parts. The middle one is the part almost nobody sells you, and the part that decides whether the first one was worth buying.
- 01Build
The acquisition pipeline.
Market strategy, offer and paid acquisition, running under your own brand — not a shared list resold to four other lenders in your county.
- 02Convert
Follow-up that runs without you.
Speed-to-lead cadences, call and text sequences, scripts and booking straight into your calendar. You take the conversations; you stop being the reminder system.
- 03Close
Measured on funded loans.
Reporting stops at the number that pays you. Conversations, appointments, applications, funded. Impressions and clicks are not the scorecard.
Six numbers. Every week. The same six.
You always know which stage is leaking and whose job it is to fix it. There is no version of this report where the campaign looks healthy and your month does not.
Impressions and clicks are not on it. Not because they do not exist, but because they have never once told a Loan Officer anything worth acting on.
How the six stages are workedWeekly scorecard
Week of —
| Stage | This week | Owner |
|---|---|---|
| Media spend | — | Us |
| Leads contacted | — | Us |
| Conversations | — | Both |
| Appointments | — | Both |
| Applications | — | You |
| Funded loans | — | You |
One program. One fee. Conditions in the same room as the promise.
No tiers, no seats, no annual contract you find out about later. A growth program with a defined scope and a fee structure tied to written outcome conditions.
$7,000
program fee · media spend quoted separately
- Market strategy and offer
- Paid acquisition, under your brand
- The follow-up system, installed and run
- Pipeline tracking to funded
- Weekly optimisation
- A performance-backed fee structure
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.
slot id: home-program
This is a narrow offer, on purpose.
We take a limited number of Loan Officers per market, and we say no more often than we say yes. Here is the short version of the filter.
- 01
You are already closing loans
This is a growth system for a working originator, not a starter kit for a brand-new one.
- 02
You control your marketing
You can decide to run a campaign under your own name, and get your lender to approve it.
- 03
You can answer fast
Conversion happens in the first minutes. If nobody can pick up, no acquisition system fixes that.
There is also a list of who this is not for, and it is longer. We publish it, because the fastest way to waste your money is to be sold something that was never going to work for you.
Read both listsReal proof, or nothing.
Casa Ya Loans is new. There are no published case studies yet, and there is no invented number standing in for one. When the first funded cases are signed off by the Loan Officers in them, they go here — with dates, spend and volume attached.
Real people
Named Loan Officers who agreed to be named. No invented quotes, no actors, no borrowed faces.
Real numbers
Funded loans reported with the date, the spend and the context attached — never a rounded-up “typical result”.
Real terms
Every claim tied to the written agreement behind it, published where you can read it before you sign.
In the meantime, the page shows the thing we can defend: how the economics work, worked through end to end, and framed as what it is — an example, not a client result.
See the proof standard and the worked exampleThe questions Loan Officers actually ask.
These are the seven we hear, in the words we hear them in. Answered before the CTA, not after it.
I already tried Facebook leads.
Then you tried a lead source, not a system. A lead source hands you a list and walks away — nobody was accountable for what happened in the next five minutes, or over the next fourteen days.
We run the acquisition and the follow-up, and the reporting stops at funded loans rather than at delivery.
My company already has a CRM.
Keep it. We are not software, we are not asking you to migrate, and we are not replacing your system of record.
The follow-up system we install and run sits around whatever your company already uses: speed-to-lead, sequences, scripts, booking into your calendar, and the weekly scorecard. The software was never the part that was broken.
I just want agent referrals.
Good — those are the highest-trust business you have, and nothing here asks you to trade them away. This is a second channel that runs beside them, so a slow month from one referral partner is not automatically a slow month.
How do I know you can close anything?
Honestly: Casa Ya Loans is new and has no published funded case studies yet. We are not going to show you a screenshot we made up, and the proof page says so out loud.
What we can show you is the mechanism and the arithmetic — run your own numbers through the calculator. And the fee is performance-backed, which is us carrying part of the risk instead of all of it sitting on you, subject to eligibility, operating requirements and written guarantee terms.
Whose leads are they?
Yours. Campaigns run under your name and your licensed identity, and the people who respond are responding to you — not to a marketplace selling the same enquiry to four lenders at once. Territory and exclusivity are written terms, defined in the agreement before you sign.
What counts toward the performance promise?
That is exactly the right question, and the honest answer today is that it is being written. Publishing a performance promise before the contract defines the outcome, your obligations and the remedy would be the kind of thing we built this brand against.
The program page lists the eight things the written agreement has to define, so you can judge the terms rather than the adjective.
Will my company allow this?
Sometimes yes, sometimes no, and it is one of the first things we ask. Consumer-facing material carries your exact licensed identity, your NMLS disclosures and your lender’s approvals, under Regulation Z and your state’s rules. If your employer will not approve outside marketing, we would rather find that out on the qualification call than after you have paid.
Last step
See If Your Market Qualifies.
Five questions. No demo, no deck, no pressure. If your market is taken or the economics do not work, we will tell you on the call instead of taking your money.
“Performance-backed” describes a program fee structure subject to eligibility, operating requirements and written guarantee terms. It is not a promise that any particular number of loans will close. Read where the terms stand.